Outbound shouldn't cost you shipping velocity
Founders who sell alone face a simple math problem.
You have heard the advice: just send more LinkedIn messages. But every hour you spend prospecting, drafting, and following up is an hour not spent on the product. Most outbound tools assume you have a dedicated SDR — someone who lives inside them all day. Solo founders don't.
Retorno is built on the opposite assumption: you are the best salesperson your company has, but you need 80% of the work to happen without you. The AI outreach agent writes the drafts, runs the cadences, and only surfaces the conversations where your voice is actually needed.
- No SDR overhead
You skip the SDR ramp cost and get outreach running this week — on your card, not your cap table.
- Ship-first workflows
Approvals take two minutes. You glance, hit enter, and get back to the build.
- Conservative limits
Daily sends are tuned to your account age. No bans, no drama, no lost profile.
- Reading your site
- Scanning recent LinkedIn posts
- Locking in offer and ICP
- Writing your voice profile
The agent learns how you actually talk
Not a template. Not a form you fill in. Your real messages, your real posts, your real closes.
Before a single outbound message goes out, Retorno ingests your public LinkedIn and opt-in content — the way you open cold DMs, how casual you get in replies, the lines you reuse, the ones you would never write. That becomes a voice map every draft is shaped against.
You do not paste a sequence. You describe the campaign — who you want to reach, what you want to offer — and the AI outreach agent drafts each message for each lead from scratch. If you tweak a draft before it sends, the voice map learns from the edit.
- 90-day ingestion
Posts, DMs you choose to share, and signature patterns feed the voice map in under ten minutes.
- Per-lead drafts
Every message is drafted against the specific lead — not a generic template with merge tags.
- Learns from edits
When you rewrite a draft, the next one reflects that taste. The voice sharpens as you go.
One LinkedIn timeline per lead
Most B2B founders already start conversations on LinkedIn, but lose time jumping between search, Sales Navigator, connection requests, DMs, and prospect posts. Retorno organizes everything into one timeline per lead: discovery, ICP score, connect, post-accept DM, follow-up, and warm-up signals.
When a prospect replies, the sequence halts and the conversation lands in your inbox. For leads who have not replied yet, the agent keeps a light presence in their feed with likes and comments you approve before posting.
- One lead, one timeline
Every touch — score, invite, accept, DM, reply, and warm-up — lives in one place.
- Auto-pause on reply
Automation steps aside the instant the lead replies on LinkedIn.
- Presence without spam
Likes run inside limits and comments wait for your approval before posting.
“Love to hear more. Tuesday 2pm works?”
Approve-before-send, not blind automation
Every outbound draft sits in your approval queue for two minutes. A single keystroke sends it. A single edit rewrites it. If you do nothing, it goes out on time. It is the minimum possible friction that keeps you in control without slowing a day down.
You can tighten the rules for cold leads or loosen them for warm replies. The point is simple: you do not disappear from your own outreach — you just stop doing the grunt work.
- Two-minute soft hold
Enough time to glance, edit, or kill — without breaking your focus session.
- Per-segment approval
Tight review for cold leads, faster paths for warm replies. You pick the ratio.
- Full audit trail
Every send, edit, and pause is logged — yours to review anytime from any device.
Hi Maria — loved your post on AI ops…
João, saw Zapp is hiring PMs. Quick one…
Ana — the Ritmo launch thread was gold…
Solo founder outreach, FAQ
Yes — this is exactly the use case we optimized for. Solo founders who need outbound working but can't justify a $60k SDR hire yet. You get the AI outreach agent handling drafts and follow-ups, and you stay in the loop on every reply worth your time.
Most solo founders report 3–5 hours per week back — mostly the time that used to go into researching leads, writing templates, and chasing follow-ups. The cadence runs on its own; you only show up for the conversations that matter.
The sequence halts immediately. The conversation lands in your inbox with a response already drafted in your voice. You can send in two taps on your phone, or leave it until your next break. Nothing goes out until you act.
The onboarding reads your site and any docs you share. It asks a few short questions about your ICP and what good looks like. From there, every cold message is positioned against your actual value proposition — not a generic SaaS pitch.
Retorno keeps working. You add the SDR as a user, keep the voice map and approval queue, and now two people ship outreach with the same drafting engine. Most founders keep using Retorno long after their first sales hire.
Get the outreach done. Ship the product.
Onboard in minutes. Your first draft will already be in your voice.